Josseline Castro Mondragon

SKILLS
·Bilingual; fluent in Spanish and English
·Excellent interpersonal skills
·Flexible and resourceful
·Microsoft Office and Google Workspace
·Canva
·Final Cut Pro

EXPERIENCE
Freelance Creative. Dec. 2023-Present. Austin, TX
·Deliver end-to-end creative services for minority-owned small businesses in the Austin
area, combining strategic planning with hands-on execution. Services include brand
development, social media management, pre and post event marketing, content creation
and curation, communication strategy and website maintenance.
Sol y Luna Beautique. Communications Intern Jan.-June 2024, Marketing Director June
2024-Present. Pflugerville, TX
·Pitched and developed company rebrand to reflect the company’s philosophy as a
growing medical spa and aesthetics academy for the bilingual community.
·Conducted research to assess issues within the organization, assessed market
competition and surveyed existing client base.
·Created strategic and diverse social media content, a new user-friendly website, tracked
KPI and promoted monthly campaigns to elevate brand awareness to improve client
communications. These changes resulted in an organic audience growth of 31% and
annual revenue increase of 22%.
The Groom Room ATX, LLC. Business Manager. May 2021-December 2023. Austin, TX
·Played a pivotal role in brand development during transition from brick-and-mortar shop
to a dynamic mobile business model, crafting a distinctive identity for the business
through physical and digital marketing strategies.
·Showed exceptional organizational skills by coordinating one-time and recurring
appointments for clientele, optimizing driving routes and client communication.
·Planned and executed innovative in-person community building events and social media
strategies to amplify online presence. By effectively engaging with existing clients, we
increased long-term client relationships and sustained 92% client retention.
Admissions Coordinator. Abby Gardens Healthcare Centre. Nov. 2016-Oct. 2020. San
Diego, CA
·Screened incoming patient referrals for potential residents from hospitals and post-acute
facilities by verifying insurance information.
·Guided facility tours to prospective families and residents to sustain appropriate facility
census according to CMS guidelines.
·Created and presented daily stand-up meeting materials for facility departments.
·Arranged events with business development and partnered marketers to maintain
positive relationships with hospice companies and in-home health partners.

EDUCATION
Texas State University San Marcos
Bachelor of Science in Public Relations, Minor in Spanish
Certificate in Professional Spanish and Business Spanish
Aug. 2023-May 2025