Sol y Luna Beautique

Pitched a cohesive rebrand for a small, Latina-owned medical spa in Pflugerville, Texas.

I completed a five-month communications internship in the spring of 2024 to improve daily client communications, fine-tune the branding and philosophy of the business and launch Sol y Luna into a more prominent position in the digital world. The primary goal of my internship was to increase revenue and brand recognition within the aesthetic industry through strategic external communications.

As of November 2024, we achieved 31% organic follower growth on social platforms in 12 months, including a 22% annual revenue increase.

Working alongside the owner, we created a membership program, multiple promotional campaigns, coordinated events supporting minority-owned small businesses and entrepreneurs, created trending social media content and improved the client experience in the spa as well.

Using a minimal budget, we integrated existing material into the rebrand and utilized various organization methods to successfully present the new brand to the highly competitive beauty industry in central Texas. I led branding photoshoots and social media campaigns to increase sales, and with this transformation, I designed a new website with improved SEO and UX in mind.

Check out @solylunabeautique on Instagram to see more of my content created from January 2024 to today, where I currently work as marketing director.

January 2025: I am proud to report this business has elevated to become a safe space for accessible beauty needs, an empowering bilingual academy and a pillar for Latina entrepreneurs.